The Anti Social Social Club x The Breakfast Club capsule celebrates two decades of the iconic London brunch café through a limited-edition set of graphic tees, hoodies, and an apron. Each piece blends ASSC’s rebellious streetwear style with Breakfast Club energy: bold co-branded logos, yolk-yellow accents referencing the café’s original Soho paint scheme, and cartoons of eggs, bacon, and salt shakers—evoking cozy nostalgia with tongue-in-cheek flair.

Shot at the original D’Arblay Street location, the campaign features café staff donning the collection as part of their official uniforms, merging workwear with wearable art. Pieces launch exclusively on ASSC’s site on August 2, with uniforms rolling out across UK locations to commemorate the anniversary. The collaboration is less about hype and more about ritual—fusing fashion and food in a way that feels both intimate and cheeky.

Image Credit: Anti Social Social Club, The Breakfast Club