The Nadiya Hussain cake range has been developed through a partnership with the Finsbruy Food Group as a series of sweet treats each approved by the Great Briths Bake Off winner herself. The cake range is headed to more than 300 Tesco locations in the UK now and prioritizes the baker’s charming personality in the form of sweet treats with an elevated take. This incudes the Aromatic Spiced Banana Caramel Loaf, Bazillionaire Slice, Spiced Cherry Bakewell Load, Funfetti Slice and more.

Director at Start Licensing from Hussain’s Team Ian Downes spoke on the Nadiya Hussain cake range with Finsbury saying, “This range is a true extension of who Nadiya is – vibrant, generous and unafraid to have fun with flavours. From the very start, it’s been about creating bakes that feel accessible and joyful. We’re thrilled to see these products launch and can’t wait for what’s still to come.”