The Pepsi MAX Bring Out The Flavour campaign has been announced by PepsiCo UK&I as its latest influencer-led initiative to put a spotlight on some of its latest sugar-free flavored colas. The campaign features Emma Johnson, Luke Vernon and Formz who star in a new commercial, but will also be featured prominently in digital and social media activators, OOH endeavors and more. The campaign features each influencer spotlighting a different flavor of Pepsi MAX with Johnson showcasing Pepsi MAX Cherry, Vernon taking on Pepsi MAX Lime and Formz featuring Pepsi MAX Mango.

CMO Beverages, UK&I at PepsiCo Steven Hind commented on the Pepsi MAX Bring Out The Flavour campaign saying, “The ‘Bring Out The Flavour’ campaign marks a significant moment for Pepsi MAX. By empowering our Pepsi Pioneers to not only co-create but also star in the campaign, we’re not just launching new advertising; we’re deepening our authentic connection with our audiences. This campaign is a vibrant celebration of our flavour range and the positive mood shift it brings, encouraging our audience to embody unapologetic enjoyment every day. It’s a testament to the power of true collaboration and our belief in the creative energy of our community.”