Driven by the demand for cleaner beauty, vegetable-powered skincare is winning over consumers, including the Tomaglow launch from dermatologist-backed skincare brand Fixderma. This brightening skincare range features a cleanser, a serum and a cream that tap into the power of white tomato extract, known for its antioxidant properties and collagen-boosting benefits.

Fixderma is supporting its newly launched skincare range with the Glow Like a Champion campaign, which features Olympic gold medallist Neeraj Chopra and parallels the routine of an athlete and the consistency of a skincare regimen. “With this campaign, we are proud to extend Tomaglow’s positioning beyond ingredients—into inspiration,” detailed Fixderma Director Anurag Mehrotra, “This range speaks to modern consumers—those who seek clinically backed products and live by consistency.”