Savage X Fenty is redefining wedding-night wear with its bold and beautiful Bridal Lingerie Campaign, fronted by Rihanna herself. This just-launched 2025 collection proves that bridal looks can be equal parts sweet, sultry, and unapologetically fun. Shot in a candy-colored, retro-chic setting complete with cake and chaos, Rihanna stuns in the ‘At First Sight set’ — classic silhouettes with Savage X’s signature edge.

The collection also features ‘Take a Vow,’ which leans into romantic nostalgia with vintage-inspired embroidery and soft details, and ‘Satin Ever After,’ a luxe lounge line featuring buttery satin robes, pajama sets, and delicate slippers perfect for honeymoon lounging. Designed with inclusivity and confidence at its core, each piece feels like a celebration of love — whether it’s for your partner or yourself.

Now available on savagex.com, the line includes gifting options for bridal parties and newlyweds, offering a modern twist on traditional wedding lingerie.

Image Credit: Savage x Fenty