While condiments like butter, jam, and hot sauce are widely accepted for enhancing morning meals, some people remain skeptical about ketchup’s place at the breakfast table—even though it’s a staple at diners and frequently served alongside eggs and hash browns—which is why Heinz launched Breakfast Ketchup.

Heinz Breakfast Ketchup is the same product people know and love, only repositioned as a must-have breakfast condiment. The limited-edition Breakfast Ketchup labels on maple syrup-style glass bottle designs are an invitation for fans of the brand to speak up, as well as an opportunity for others to challenge their beliefs about some of the conventional and unconventional ways Heinz lovers enhance everything from eggs and breakfast sandwiches to sausages.