C4 Whey Protein powder has debuted a new product in the UK as its first-ever whey protein supplement with a branded chocolate flavor in focus to satisfy consumer demand for indulgent yet lifestyle-conscious products.

The brand has entered into a partnership with The Hershey Company to debut two flavors including Hershey’s Milk Chocolate and Reese’s Peanut Butter & Chocolate. The protein powders each features 25-grams of whey protein to support muscle recovery, growth and performance, while also having no added sugars in the mix.

Chairman and CEO Doss Cunningham commented on the new C4 Whey Protein powders saying, “We prioritise listening to our customers and value our strategic partnerships. For years, users have been mixing their own peanut butter and chocolate protein shakes. After extensive testing, we’re thrilled to finally bring the debut of C4 Whey Protein in three mouth-watering flavours which fitness enthusiasts and chocolate lovers alike can enjoy.”