EF Ultimate Break has introduced a collection of travel experiences designed around popular BookTok novels, targeting the platform’s devoted readership of 18-35 year olds. The tour operator now offers trips inspired by beloved book series including “A Court of Thorns and Roses” (Switzerland), Emily Henry’s romance novels (Croatia), Percy Jackson (Rome, Athens & Cairo), and Harry Potter (London & Scotland). Each itinerary connects literary themes with real-world destinations, allowing participants to experience settings that mirror their favorite fictional worlds while traveling alongside fellow book enthusiasts.

The program represents a strategic pivot toward experience-based travel that capitalizes on social media-driven literary communities. Rather than traditional sightseeing, these tours emphasize shared cultural touchstones and fandom connections, with participants bonding over plot discussions and character analysis throughout their journeys. EF Ultimate Break’s approach transforms passive reading communities into active travel cohorts, demonstrating how digital book culture can translate into tangible tourism revenue. The company also extends this concept to existing book clubs, encouraging groups to replace living room meetings with international destinations.