Juice Burst Tropical Sour has been added to the brand’s product portfolio by Purity Soft Drinks as a decidedly tangy refreshment that’s perfect for consumers to try out his summer. The drink features the signature taste of tropical juice, but sees it enhanced with a sour tasting profile in response to consumer interest in the flavor. The drink still keeps the brand’s health-driven ethos in the spotlight with a formulation that has a full serving of fruit in each bottle along with no added sugar, artificial flavors, colors or sweeteners.

Head of Brand Marketing Mark Edge spoke on the Juice Burst Tropical Sour saying, “Sour is a huge taste and flavour trend among younger consumers, but it’s yet to make its mark in fruit juice – until now. Juice Burst Tropical Sour brings something new to the category, pairing a bold sour twist with the familiar appeal of tropical to create a flavour that’s both exciting and accessible.”