Body care brand Flamingo and Girl Scouts of the USA teamed up on a new Body Appreciation Program co-developed with expert advisors and guided by insights from a national study to inspire confidence in younger generations. This program centers on fun, age-appropriate activities that build confidence, encourage self-care and promote lifelong habits for physical and emotional well-being. This program for Girl Scouts K-12 will not only get young people moving but also help them become mentally reslient when it comes to setting healthy boundaries and handling pressure from society, media and peers.

As part of a push to help girls appreciate what their bodies can do, rather than how they look, the program introduces Body Appreciation badges like Outside the Mirror and Me Time.