Consumers often find themselves torn when they’re drawn to the allure of natural diamonds but feel uneasy about their origins, and J.R. Dunn Jewelers’ Single Source collection introduces blockchain-backed natural diamonds that people can feel informed about purchasing.

Every Single Source diamond is mined in ethically committed countries—Botswana, Namibia, or South Africa—and is digitally traceable via the Tracr platform. Each diamond comes with a Blockchain Signature Card and scannable QR code so that clients who want to dive deeper can view its journey. In addition to meeting the demand for transparent, ethically sourced diamonds with a verifiable digital origin, Single Source diamonds are competitively priced.

By the end of 2025, J.R. Dunn Jewelers is aiming for all multi-stone jewelry in the collection to be fully traceable to a single country of origin.