The Flava People have announced these new Guinness sauces for the foodservice market to provide operators with a way to elevate their offerings with a touch of familiar, branded flavor. The products come in two varieties including the Guinness Smoky Tomato Ketchup alongside the Guinness Smoky BBQ Sauce, which are both arriving in the UK for chefs and operators alike to pick up. The products are expected to be right at home within the existing range of Guinness-branded food products given its inherent popularity in the UK market.

The Guinness sauces were created thanks to a licensing agreement with Diageo and respond to the increasing popularity of co-branded food products that incorporate familiar flavors in new ways.