at the heart of Pita Pit’s sizzling 30th anniversary celebration, the brand is launching its ‘BBQ Rib pita’ nationwide in Canada on May 27. This limited-time offering blends BBQ rib-style meat with a tangy, Tabasco-based spicy sauce, grilled pineapple, and signature fresh toppings to deliver a sweet-meets-spicy experience perfect for summer. Available as a pita, rice bowl, or salad, the seasonal menu item exemplifies the brand’s fresh, customizable ethos.

To complete the summer combo, the BBQ Rib pita is served with exclusive sides: ‘Pineapple Fanta,’ which balances the heat with tropical notes, and ‘Ms. Vickie’s Jalapeño & Cheddar’ chips, offering a zesty crunch. The combo will be on menus through the end of August at all Pita Pit locations across Canada.

This LTO strategically aligns with Pita Pit’s 30-year milestone, driving excitement and repeat visits. By pairing nostalgic BBQ flavors with exclusive sides, the brand enhances perceived value while appealing to Gen Z and Millennial consumers seeking bold, seasonal options.

Image Credit: Pita Pit