Barbiecore enthusiasts, get ready to snap up a limited-edition timepiece that’s as tough as it is stylishly playful. The Barbie G-SHOCK Watch is a hot-pink collaboration between two iconic brands that aim to celebrate strength, fun, and breaking boundaries.
Since its debut in 1959, Barbie has been more than just a doll — she’s a cultural icon, symbolizing limitless possibilities and empowerment for girls and women around the world. As seen in the blockbuster movie, Barbie can be an astronaut, a doctor, or even president.
And now, through this collaboration with G-SHOCK, you can wear Barbie’s legacy of toughness and resilience on your wrist.

Price: $170
But this isn’t just any Barbie-themed watch. Starting with the ever-popular G-SHOCK GMA-S110 model, the watch showcases a vibrant monochromatic bright pink base that radiates with playful energy, while the signature Barbie Silohead and logo accents make it unmistakably Barbie.
The watch’s design is more than just eye candy. The face features a combination of analog and digital dials, built from gear-shaped components that are engineered for precision. Each part of the watch’s design is also bathed in different shades of pink and textured finishes. Meanwhile, the black accents on the bezel, hands, and inlay sections hint at the toughness and durability that G-SHOCK is known for.

A heart-shaped motif at the 9 o’clock position adds a little extra sparkle to the dial, while the Barbie logo at the 3 o’clock position ensures that everyone will know exactly who you’re rocking on your wrist.
The band of the Barbie G-SHOCK is just as fun and fierce as the rest of the design. Printed with the famous Barbie Silohead, the band is a playful homage to the original doll, capturing her timeless charm. Even the band loop gets in on the action with a subtle but signature Barbie logo, making sure that this watch is as much a fashion statement as it is a functional accessory.

Plus, the watch’s special packaging will have collectors smiling from ear to ear. The design of the packaging mimics that of the classic Barbie doll boxes, complete with a transparent window that lets you see the watch in all its glory. It’s not just a box, it’s a collector’s experience. When you unbox this timepiece it will feel like a new Barbie doll that’s ready to take on the world.
Fashion-forward and eco-conscious? Check. The Barbie G-SHOCK watch doesn’t just look good, it’s made with the planet in mind. The bezel and band use bio-based resin, a material that helps reduce the environmental impact.

As expected from G-SHOCK, this Barbie collaboration offers all the durability and functionality you need. The watch is shock-resistant (because let’s face it, life happens), has 200m water resistance (perfect for beach days or poolside selfies), and even features ISO 764-compliant magnetic resistance to keep up with your busy life.
The watch is also packed with cool features like world time (48 cities), a 1/1000-second stopwatch, five daily alarms, and an auto LED light. So whether you’re traveling, working out, or just hanging with friends, your Barbie G-SHOCK will have your back (and your wrist).
You can now grab the limited-edition Barbie G-SHOCK watch at at gshock.casio.com. Inventory is limited to one per customer. Plus, check out more sales and deals on jewelry and watches.

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