The collaboration between Cheez-It and Wendy’s introduces a limited-edition snack that merges the distinct flavors of Wendy’s Baconator burger with the signature crunch of Cheez-It crackers. Launching nationwide in July 2025, this product aims to deliver a savory combination of real cheese and Applewood smoked bacon, replicating the taste of the popular fast-food sandwich in snack form.

The partnership between Cheez-It and Wendy’s leverages the strengths of both brands — the former’s established reputation for cheesy baked crackers and the latter’s bold, meat-centric flavors. Consumers can purchase the crackers individually or as part of a promotional bundle that includes a Wendy’s Frosty keychain tag, with early access available via CheezIt.com. Additionally, a QR code on the packaging provides a discount on a Baconator sandwich through the Wendy’s app.

Image Credit: Cheez-It and Wendy’s