Retired American football quarterback Tom Brady is entering the better-for-you snack game with the exclusive launch of Goat Gummies—a new line of organic, vegan fruit chews available only on Gopuff. Made in France with real fruit and no artificial sweeteners, dyes, or flavors, the gummies come in three unqiue varieties: Sweet Rush, Sour Burst, and Tropic Fusion.

Priced at $4.99 per pack and deliverable in as little as 15 minutes, Goat Gummies blend Brady’s clean-living ethos with Gopuff’s rapid convenience for consumer satisfaction. The launch is backed by a bold marketing push, including influencer activations, app takeovers, and live pop-ups in New York and Miami, offering fans a taste of the athlete’s iconic “game time” nutrition options.

Image Credit: GoPuff