The ‘Curb Chain’ collection takes center stage in David Yurman’s latest campaign, spotlighting basketball legends Carmelo Anthony and Jaylen Brown in a bold celebration of personal expression and generational storytelling. As part of the brand’s ongoing evolution in men’s luxury jewelry, this campaign blends athletic excellence with everyday elegance, showcasing the timeless appeal of the Curb Chain design.

Photographed by creative director Set Free Richardson, the campaign captures Anthony and Brown not on the court, but in intimate, thoughtful moments with family. Anthony is seen sharing wisdom with his son Kiyan over a game of pool, while Brown reflects on mental resilience with his grandfather during a quiet chess match. Styled by Khalilah Beavers and the renowned duo Wayman & Micah, both athletes exude quiet power through the brand’s signature chains — each piece a symbol of strength, legacy, and individuality.

The Curb Chain collection is available now, with the campaign rolling out globally across @davidyurman and @davidyurmanmen.

Image Credit: Set Free Richardson