The ASDA Mix & Match 4 for £4.98 deal is a new limited time offering from the grocer that’s intended to help encourage shoppers to stock up ahead of the warm weather entertaining months. The deal includes 13 frozen food products from Birdseye and Goodfellas, and will offer up to 50% savings, depending on the variety. The deal is running now through June 16, 2025 and encourages consumers to take advantage of the savings, while also ensuring they have enough fare to keep on hand for quickly preparing for guests when they stop by this season.

The ASDA Mix & Match 4 for £4.98 deal responds to consumer demand for lower prices and promotions as the cost of living crisis continues on.