The conceptual ‘Aeroview’ air purifier has been designed by Jihun Choi, YoungBin Yu, and 김 지성 as an artistic take on the home appliance that rethinks its place in a living space. The air purifier features a cylindrical profile that’s held inside a frame-like structure to create visual intrigue, but also allow air vents to cycle air through the cleaning system in a 360-degree manner. The system says away from buttons and screens in favor of a touch-based control system in the top that will disappear from view when not in use to keep the aesthetic simple and stylish.

The conceptual ‘Aeroview’ air purifier embraces the role it has to play within the home, while also accommodating for the fact that it needs to maintain a prominent position in a living space and must thus look its best to avoid clashing.