The rolls come in four varieties including Buttermilk, Cheese & Herb, Buttermilk Protein and Sunflower & Honey Protein, which will each infuse artisanal flavor into every sandwich. The two Protein varieties have 12-grams of protein per serving and respond to increasing calls amongst consumers for higher protein food products. The Sub Rolls are arriving in four packs for £2, while the Protein options come in two-packs for £1.40.
Chief Marketing Officer Mark Brown commented on the Hovis Sub Rolls saying, “We’re excited to launch a series of new products to the category which are the culmination of months of consumer insight analysis, followed by recipe and product development work with our expert bakers and cross-functional teams. We have worked diligently to ensure we’re offering shoppers premium yet accessible, everyday options that will tap into different meal options and provide the consumer with something different from a brand they know and love.”
