BuzzFeed, Inc. is opening up fresh inventory for retail media buyers through a strategic new partnership with Shopsense AI, becoming the first editorial media brand to leverage the company’s cutting-edge AI-powered Commerce Operating System (OS).

By embedding real-time, AI-generated product recommendations directly into its editorial content, BuzzFeed is transforming lifestyle, fashion, and entertainment articles into high-impact, shoppable experiences—blurring the line between inspiration and transaction.

“For nearly two decades, BuzzFeed has helped audiences navigate the best of the internet—and made culture shoppable along the way,” said Ken Blom, Chief Business Officer of BuzzFeed. “This partnership brings that mission into the AI era, combining the cultural relevance of our content with a powerful commerce engine. Together, we’re unlocking new revenue streams, deeper brand performance, and a better experience for our users.”

Image Credit: Koshiro K