The 7-Eleven Reel Convenience range is a new lineup of apparel and accessories from the convenience store retailer that puts the brand’s signature style in the spotlight alongside classic Americana accents.

The merch collection includes streetwear and more that was created in collaboration with Long Beach-based Lateral Vision. Fans will thus recognize a number of nods to both brands including the 7-Eleven orange, green and red stripe motif, while also featuring nods by Lateral Vision to fishing culture.

The 7-Eleven Reel Convenience range falls under the 7Collection lineup that’s all centered on providing consumers with merch varieties that are subtly themed with the retailer in mind. The collection also features a keychain, hats, patches and a cooler tote to make it ready for summertime fun.