The Greater Knead specializes in New York-style bagels and Philadelphia-inspired soft pretzel nuggets free from the top nine common allergens. Recently, the company implemented changes to its packaging and recipes to strengthen its position in the growing free-from food market. The packaging redesign focuses on more vibrant and appetizing visuals that better communicate the product’s quality, while the texture improvements aim to deliver a more authentic baked good experience through optimized interior softness and exterior crispness. These developments reflect the company’s ongoing investment in food technology and manufacturing processes to bridge the gap between allergen-free products and conventional baked goods.
Image Credit: The Greater Knead
