Mary Kay’s iconic pink Cadillac, which has proudly represented entrepreneurial success since 1968, is reimagined as a fully electric vehicle, marking a significant evolution in the brand’s 60-year history.

The new Cadillac OPTIQ maintains the signature Mary Kay Pink Pearl exterior while incorporating advanced EV technology, including a 302-mile estimated range powered by General Motors’ electric platform. The vehicle’s design merges aerodynamic efficiency with luxury features such as a 19-speaker AKG audio system and Dolby Atmos to create a driving experience that maintains the prestige associated with the original pink Cadillac model while addressing modern environmental concerns. The auto’s interior is also spacious, ensuring comfort and flexibility.

This transition reflects the company’s dual commitment to preserving its iconic recognition program while aligning with contemporary sustainability priorities.

Image Credit: Mary Kay