Netflix debuts fully AI VFX in The Eternaut, showcasing a digitally collapsed building rendered entirely using generative AI. The visual effects sequence, produced with Eyeline Studios, marks the first time Netflix has featured an AI-generated shot in its final cut. According to co-CEO Ted Sarandos, the shot was completed roughly ten times faster and more affordably than through traditional VFX methods, underscoring AI’s potential to reshape production timelines and costs.

While The Eternaut introduces new creative tools, it also raises ongoing debates within the industry about the role of AI in entertainment. Netflix clarified that generative AI is intended to augment rather than replace human creativity, with future applications also aimed at enhancing voice search, advertising, and production support. This moment signals a shift toward broader adoption of AI-enhanced workflows across media.

Image Credit: Netflix