AI-Focused Rebranding Initiatives : Global Video Solutions



3Play Media built its reputation for its video accessibility services, but now, the company has undergone a significant rebranding and strategic expansion to position itself as a comprehensive provider of global video solutions.

Leveraging over fifteen years of experience in developing artificial intelligence for speech recognition, the company has extended its proprietary technology beyond captioning to encompass a full suite of services, including multilingual subtitling, dubbing, and audio description across more than fifty languages. A defining characteristic of 3Play Media’s global video solutions is a flexible, hybrid model that allows clients to select a tailored combination of AI automation and human editorial oversight, ranging from basic automated output to fully compliant, expert-reviewed content that meets stringent legal standards like the ADA. This approach is supported by extensive integration capabilities with over forty content platforms and custom API solutions.

Image Credit: 3Play Media



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