By uploading or snapping a selfie, users can receive a tailored assessment of their skin tone’s hue, value, and chroma. The tool then reveals their seasonal color palette and instantly connects them with a curated, shoppable Pinterest board featuring e.l.f. products that complement their unique features.
Blending self-expression with smart beauty tech, ‘colour e.l.f.nalysis’ makes finding your perfect shades easier—and more fun—than ever.
“This tool, developed with Pinterest and in collaboration with real-life colour experts, complements – not replaces – the human touch. It’s a smart, seamless, and fun way for our community to discover what works for them, and find their perfect e.l.f. product matches in just a few taps.”
Image Credit: e.l.f. Cosmetics
