Prezzee x Universal Pictures have launched a world-first, free personalized AI experience to celebrate the release of Jurassic World Rebirth from Universal Pictures and Amblin Entertainment. This immersive digital activation uses generative AI and advanced audiovisual synthesis to place participants alongside the film’s character, Zora Bennett, on an interactive mission through the Jurassic World universe.

Developed by global digital gifting platform Prezzee, the initiative is part of its ‘Magical Moments’ campaign, which focuses on transforming gifting into emotionally engaging experiences. Moreover, by merging entertainment and technology, the activation reflects the enduring appeal of the Jurassic World franchise.

The campaign will be supported by “a multi-channel promotional strategy across all active markets, including targeted PR outreach to national, regional, and lifestyle media, and collaborations with mid-tier and micro influencers.” By integrating cinematic storytelling with cutting-edge AI technology, Prezzee x Universal Pictures delivers an innovative brand experience that merges entertainment, personalization, and digital interactivity—marking a significant evolution in experiential marketing.

Image Credit: Prezzee