Criteo and Mirakl Ads launched a global integration designed to accelerate marketplace revenue growth, connecting the commerce ecosystem through enhanced advertising capabilities that streamline merchant and advertiser experiences. The partnership combines Criteo’s performance marketing expertise with Mirakl’s marketplace advertising solutions, creating a unified platform that enables more effective targeting and campaign management for e-commerce businesses.

This integration reflects a trend of AdTech consolidation, where companies are forming strategic alliances to offer comprehensive solutions rather than competing with fragmented services that require multiple vendor relationships. The collaboration addresses the growing complexity of marketplace advertising, where merchants need sophisticated tools to manage campaigns across multiple platforms while maintaining consistent performance metrics and ROI tracking.

Criteo’s partnership with Mirakl demonstrates how successful AdTech companies are evolving from standalone platforms to integrated ecosystems that provide end-to-end solutions for the increasingly complex digital commerce landscape.