This ASDA Exceptional chocolate egg has been launched by the grocery retailer as a luxury chocolate product perfect for consumers in the UK to pick up as a gift or a treat for themselves this springtime. The product comes in the form of the Caramel, Pretzel & Honeycomb Milk Chocolate Egg, which gives it a sweet, salty and crispy texture that will satisfy cravings on all fronts. The chocolate egg is priced at £9.98 but currently on rollback for £7.98 to position it as a luxury yet accessible treat.

The ASDA Exceptional chocolate egg is reportedly priced as being four-times cheaper than alternatives from brands like Hotel Chocolat as part of the brand’s continued commitment to satisfying consumer cravings for cost savings.