The Absolut Haring Artist Edition bottle has been created as a follow-up to the Swedish vodka brand’s original collaboration with Keith Haring that puts an artistic profile and lively spirit in the spotlight. The bottle boasts a number of nods to Haring’s recognizable artistic style across both the glass itself and the labeling. This includes a glass bottle embossed with Haring’s classic people figures that gives the packaging an inherent sense of rhythm and style.
Vice President, Global Marketing Deb Dasgupta spoke on the Absolut Haring Artist Edition bottle saying, “This bottle isn’t just packaging – it’s a piece of kinetic art. But more than that, it brings joy, hope, and a dose of optimism in today’s world. In a time that often feels heavy, there’s something powerful about choosing lightness. When the full campaign comes to life, you’ll see Haring’s spirit shine through – the irreverence, the boldness, the sense of play.”
Image Credit: Keith Haring Foundation
