Loops Lab is set to debut at the New York Toy Fair, combining the appeal of collectibles with the expression and empowerment that comes with making music. Loops Lab introduces a screen-free, intuitive music-making experience for kids with a stage that has designated spaces for figurines—each of which has an instrument, and style, of their own.

The signature Loops Lab eight-spot stage pairs with figurines representing different musical styles to lower the barrier ts to entry to music creation. In addition to being able to expand possibility by picking up additional bands and solo figures sold separately, musicians of all ages can use the companion app to access current and upcoming features, such as downloading sounds and sharing tracks.