If there’s anything we’ve learned from 2026’s recent beauty trends, it’s to keep the base simple, fresh, and hydrated. Lucky for us, It Cosmetics’ newest product, the Do It All Sheer Tint Face Balm, is delivering on just that.

This 4-in-1 tinted moisturizer blends sheer (but buildable) coverage with powerful skincare ingredients to firm, hydrate, and minimize lines. Available in 15 shades, the balm is formulated with hyaluronic acid, collagen peptides, and vitamin E to hydrate and plump throughout the day. The texture is similar to a solid serum that seamlessly melts into your skin and leaves a naturally radiant finish. 

Long gone are the days when we suffered through mattifying primers, foundations, and setting sprays that sucked every inch of hydration from our skin. Now, we want our faces to look like we just got a super-star facial done. The classic way to achieve a fresh base is to prep the skin with a hydrating skincare routine and to blend small amounts of foundation at a time. Tinted moisturizers and sheer skin tints are the shortcut answer to that. 

It Cosmetics has always been a makeup-skincare hybrid brand. Their products are reliable, always performing perfectly, with science-first formulas that have powerful skincare ingredients. That’s why when I heard It Cosmetics was coming out with a brand new complexion product that strayed from their CC+ hero line, I knew it was going to be good. I just didn’t expect how much it would blow me away.