Yum China refocuses strategy on profitable markets outside major urban hubs (YUMC:NYSE)


Exterior of KFC restaurant with people in China and flag

Julien Viry

Yum China (YUMC) CEO Joey Wat highlighted in an interview with Nikkei Asia how the company is navigating China’s weak consumer spending environment by maintaining a focus on affordability, innovation, and emotional connection. Wat said the company’s strategy is to give



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