The Tim Tam White Chocolate biscuits are arriving in the UK in response to the increasing popularity of the classic Australian treat in the region.

The biscuits feature the classic layered structure of the original with a crunchy white biscuit base that’s paired with a cream center and finished with a white chocolate coating on the exterior. The treat is meant to respond to existing fans, while also featuring a simple flavor profile that will catch the attention of newcomers. The biscuits are arriving in packs priced at £2.50 to give them a competitive profile amongst value-minded shoppers.

The Tim Tam White Chocolate biscuits are launching at the perfect time to coincide with the seasonal shift when consumers crave more indulgent treats suitable for everyday enjoyment.