Sneak has launched a limited-edition campaign titled ‘Rings of the Elder Bunny,’ introducing a fantasy-inspired approach to its energy drink lineup. This release features two Elder-themed flavors, ‘Elderblight Elixir’ and ‘Mistblossom Essence,’ alongside exclusive shaker designs developed specifically for the collection.

As part of the campaign, Sneak has incorporated a unique promotional element: a handcrafted “9-carat solid gold ring, created from recycled gold by an independent jeweler, has been concealed within one of the available tubs.” With only 5,000 to 6,000 tubs produced in total, the inclusion of this high-value prize transforms the release into a treasure-hunt-style experience for consumers while evoking the themes of Lord of the Rings.

Through this initiative, Sneak combines its established formula of limited-run drops, distinctive branding, and collectable merchandise with an added layer of exclusivity. Moreover, the campaign is positioned to appeal not only to the brand’s loyal fanbase but also to collectors, design enthusiasts, and individuals drawn to rare rewards.

Image Credit: Sneak