Social media algorithms amplify the content users like, share, and engage with, creating a personalized feed that can be both beautiful for discovery and connection, but also limiting, as it reinforces echo chambers and narrows exposure to diverse perspectives—and this prompted insurance company Länsförsäkringar to create the Algorithm Cleansing Song.

As part of the Detoxify campaign, the specially crafted Algorithm Cleansing Song helps TikTok, Instagram and Spotify users reset what kind of content they’re being fed, ultimately bringing more positive, uplifting material to their feeds, and as a result, their minds. Targeting teens and young adults—an audience that’s easily influenced yet often difficult to reach—the campaign supporting mental health also includes educational resources and free counseling for those actively choosing to engage differently on socials and beyond.