The AI-powered LG Radio Optimism campaign was created to help people create and share unique songs for family members, friends, pets, sports teams and more, using properly licensed music from original artists. Ultimately, Radio Optimism was devised to counter the sense of disconnection associated with social media, and prove the power of human-to-human connection.

The AI-generated tracks can be created in six languages, and to date, the creative platform has supported the creation of over 700,000 personalized songs. LG observed, “Expressions of love proved most prominent, appearing in over 30% of the songs, followed by messages of gratitude and encouragement. Family emerged as the most frequent recipient, followed by friends, reaffirming that when it comes to care and affection, people turn first to those closest to them.”