TikTok-famous Swedish candy brand BUBS is opening the doors to its first-ever retail pop-up, Sweeteasy, which welcomes people in New York City into a playful world inspired by lördagsgodis—the tradition of indulging in candy every Saturday. For a limited time through October 22nd, BUBS’ Sweeteasy will delight candy lovers with a Pick & Mix Candy Bar and the chance to build a candy bag with exclusive Swedish-only flavors and the brand’s new United States lineup. There’s also exclusive on-site merch to look forward to, and the chance to capture memories of the event with the Sweeteasy Snap Spot.

US consumers’ fascination with Swedish candy culture feeds into a broader curiosity for global snacking, with American consumers seeking out Scandinavian treats for their quality ingredients, playful packaging, and nostalgic yet novel taste experiences.