These new SMUG Dairy snacks are making their way to the UK market with adult snacking occasions in their crosshairs to provide consumers with a series of delicious and nutritious options. The products come in three varieties including the Cheese & Crunch, Quarkies and Cheese Strings, which are each targeted towards different tastes, preferences and occasions. The Cheese & Crunch come in two options including Sea Salt & Rosemary Crackers and Barbecue Corn Bites, while the Quarkies come in Raspberry and Vanilla flavors and the Cheese Strings come in Original and Mexicana flavors.

Strategy, Marketing and Innovation Director at Kerry Dairy Ireland Victoria Southern spoke on the SMUG Dairy snacks saying, “With our new selection of offerings, we’re bringing something genuinely new to the category: creamy, delicious dairy paired with bold flavours and formats that feel fresh, modern and fun. This launch puts Smug at the forefront of the growing protein snacking movement, with products that are as feel-good as they are flavour-packed.”