Del Monte is turning up the nostalgia factor with its new campaign that highlights its peach-based products as delectable back-to-school snack options. The marketing initiative calls attention to three specific items in the company’s range of offerings — individual peach cups preserved in fruit juice, canned peach slices in light syrup, and a newly introduced compote sweetened with concentrated grape juice. The recipes do not include added refined sugar.

Del Monte’s messaging emphasizes convenience through the pre-portioned and ready-to-eat format, as well as family appeal and a heritage of trust. Thus, the campaign frames these products as solutions for quick desserts or snacks that require no preparation. Aside from being a convenient back-to-school snack option, the peach-based products may also captivate adults with their nostalgic appeal, translating to an excellent treat at one’s work desk.

Image Credit: Del Monte