Toilet paper brand Cascades Inc. has officially introduced Cascades Fluff® Excellence, a new bathroom tissue designed to be thicker, stronger, and more luxurious while still remaining affordable for consumers.

Developed through collaboration across the company, the product aims to offer a high-end option within everyday reach. To support the launch, Cascades Fluff & Tuff® is rolling out a major marketing campaign along with a refreshed look for the entire product line, including updated packaging.

“This project perfectly illustrates our teams’ ability to create a product that is high-performance, distinctive, and aligned with market expectations. Cascades Fluff® Excellence is a tangible demonstration of our commitment to innovation, quality, and customer satisfaction,” said Jérôme Porlier, Executive Vice President, Tissue.

Image Credit: Cascades Inc.