SONIC is officially introducing its first wave of fall flavors, unveiling the new ‘Save a Pumpkin’ campaign starring the Salted Caramel Croissant Bites and Salted Caramel Toffee Iced Coffee. This promotion highlights the season’s heavy reliance on pumpkins to craft everything from candles to desserts, opting instead for the iconic salted caramel flavor as a way to give the orange fruit a break this year.

Notably, SONIC will provide Agricity’s Pumpkins for the People program with a generous donation of $15,000 to help the organization and its efforts to rescue edible pumpkins for donation. This effort helps divert jack-o-lanterns for composting, raising widespread awareness about food waste.

“Fall flavors don’t have to mean pumpkin spice on repeat. With the new Salted Caramel Toffee Iced Coffee and Salted Caramel Croissant Bites, SONIC is stepping in to give pumpkins a much-needed break, all while giving guests something just as craveable,” said Barb Williams, Vice President of Category Management at SONIC. “Salted Caramel Toffee Iced Coffee is the perfect sweet and creamy pick-me-up. And when paired with Croissant Bites, it’s the ultimate fall duo for guests who want their daily boost with a side of indulgence.”

Image Credit: SONIC