Birds Eye Crispy Wedges have been added to the brand’s frozen potato product portfolio as the perfect side dish for consumers to choose when looking for a homemade-inspired option. The product follows on the success of the Birds Eye Crispy Chips and feature a skin-off formulation that’s also un-spiced to encourage consumers to season them however they choose. The gluten-free potato wedges are ready to be tossed in the air fryer for enjoyment in 10-minutes to further increase their convenience as a complementary meal option or a snack.

Birds Eye Crispy Wedges build on the brand’s continued success within the frozen chip category and will make their debut at Iceland in the UK starting August 25 before heading to Tesco on September 8, 2025. The product is priced at £2.50 per pack.