Shaka Love, a woman-owned brand is introducing a new capsule with products ranging from ethically made Turkish towels to ocean-inspired goods. This release continues to uphold its promise of 100% plastic-free packaging. This eco-conscious approach has been a core part of the brand since its founding.

While many companies are only now moving away from plastic, Shaka Love was created with sustainability at its heart. From day one, the brand has rejected single-use plastics, choosing recyclable, compostable, and reusable materials instead. This commitment reflects Shaka Love’s dedication to the planet and its focus on clean, thoughtful design, ensuring every product reaches customers responsibly.

“We believe that doing good should be beautiful, too,” Connelly adds. “Our goal has always been to create products people love—without harming the places we love most.”

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Shaka Love