At Future Festival’s Innovation Summit 2025, shopping is about feeling while buying. ‘Retail-tainment’ is reshaping the future of commerce by combining entertainment, education, and functionality to turn stores into immersive playgrounds. Think in-store pop-ups, interactive installations, and sensory-driven experiences that delight and inspire.

Brands like Jelly Cat are leading the charge, crafting spaces that make shoppers want to stay, explore, and share. With 72% of consumers rating experiences as crucial to their purchasing decisions, retailers must offer more than shelves — they must offer stories. The brands at Innovation Summit 2025 are learning how to blend physical and digital moments to spark loyalty and elevate emotional engagement.

Recognized among the top business conferences 2025, Future Festival revealed that in a world flooded with digital convenience, brick-and-mortar wins by being memorable, playful, and meaningful.

Retailers face a new challenge: competing with the dopamine of digital. By investing in emotionally engaging, hybrid experiences, brands can revive foot traffic and foster lasting relationships. Retail-tainment isn’t a trend, it’s a survival strategy for the next era of experiential commerce.

Want to experience this firsthand? Join us at the Future Festival 2025 World Summit in Toronto and see how retail-tainment and innovation are reshaping the consumer experience.