KimChi Chic Beauty — the cosmetics company established by a prominent drag personality — has expanded its product range by introducing a smaller, portable version of its popular Puff Puff Pass setting powder.
The new mini size retains the original formula, which is highlighted for its inclusion of rice starch to manage oil and refine skin texture, as well as its incorporation of vitamin E for hydration and antioxidant protection. The Puff Puff Pass setting powder is marketed primarily for its practical utility in controlling shine, improving the complexion for the under-eye area, and creating a soft-focus, blurred effect on the skin.
The launch leverages the product’s existing popularity on social platforms and is positioned as a convenient solution for touch-ups outside the home.
Image Credit: KimChi Chic Beauty