In 2024, REDCON1 successfully revived the iconic 80s JOLT Cola brand, and in 2025, JOLT Root Beer is coming to consumers in Q4 as the first flavor extension of the iconic energy cola.

“The response to our relaunch proved that the market was ready, not just for nostalgia, but for a functional energy cola that actually delivers,” said Aaron Singerman, CEO of REDCON1. According to the data, JOLT’s per-store velocity is already outperforming three of the largest national energy drink brands in the convenience channel.

A new generation of soda drinkers wants bold flavor with added benefits, and JOLT Root Beer delivers an energy-packed experience with a sugar-free formulation featuring 200mg caffeine, plus added nootropics and functional ingredients.