Vitawest Nutraceuticals has launched a new High-Protein Functional Food division designed to meet the growing nutritional needs of athletes, fitness enthusiasts, and the gym sector. This expansion includes customizable offerings like protein-packed pancake and waffle mixes, a signature protein bread, and other nutrient-dense baked goods — some delivering up to 40 grams of protein per 100g serving.

Leveraging its reputation in private-label supplements, Vitawest now offers custom formulations and white-label solutions to fitness centers and sports nutrition brands. The initiative supports performance, recovery, and overall wellness with flexible product options that can be tailored to various dietary preferences.

‘Our goal is to help clients deliver better nutrition through great-tasting, high-performance foods,’ said Iraiz Gomez, co-founder and co-CEO. The company also introduced personalized programs for gyms, giving them a competitive edge with branded, functional food lines.