‘Power Play Lube,’ the latest innovation from fertility wellness brand Bird&Be, is redefining lube not just as a comfort product — but as a critical player in conception. FDA-cleared and clinically tested for sperm safety, this water-based, pre-seed lubricant is formulated to support sperm motility and survival, making it ideal for couples trying to conceive.

Unlike many conventional lubricants, which can reduce sperm movement and hinder fertility, Power Play is pH-balanced to mimic semen and fertile cervical fluid. Its fertility-safe antioxidants and doctor-recommended formula help create ideal conditions for conception while remaining gentle enough for daily use. It’s also fragrance-free, non-staining, and condom-compatible.

As infertility affects 1 in 6 people globally, Bird&Be continues to expand its lineup of clinically informed products designed to ease the TTC journey. Power Play stands out as one of the few pre-seed lubes available, turning intimacy into a strategic, fertility-supportive step.

Image Credit: Bird&Be